The two cards, side by side
Everything below is resolved from each issuer’s current terms at build time. Sort by whichever column is binding for you — bonus value if you are optimizing a single year, net annual cost if you are deciding what to keep.
| Welcome bonusPoints / spend / window | Purchase APR | Apply | |||||
|---|---|---|---|---|---|---|---|
| Blue Cash Preferredverified Terms Apply$0 intro, then $95 annual fee · 19.49% – 28.49% variable APR | $300 / $3K in 6 mopaid as Reward Dollars, redeemable as a statement credit or at Amazon.com checkout. The issuer writes the offer as a ceiling and states that welcome offers vary and that you may not be eligible for one | $300at 1.0¢/pt | $0 intro, then $95 | $47After usable credits | 19.49% – 28.49% variable | 4.4out of 5 | View at American Express for the Blue Cash Preferred® Card from American Express at American Express (opens in a new tab) We are not compensated for this card. It is here because it earned its place. |
| Amex Goldverified Terms Apply$325 annual fee · 19.49% – 28.49% variable APR | 100,000 / $8K in 6 moElevated offerthe ceiling of an offer American Express varies by applicant — the issuer states welcome offers vary and that you may not be eligible for one at all | $1,000 – $1,7601.0¢ portal floor to 1.76¢ best partner | $325 | $87After usable credits | 19.49% – 28.49% variable | 4.5out of 5 | View at American Express for the American Express® Gold Card at American Express (opens in a new tab) We are not compensated for this card. It is here because it earned its place. |
Rates, fees and terms for all 2 cards aboveHide rates, fees and terms
Blue Cash Preferred® Card from American Express American Express
Terms Apply$0 intro, then $95 annual fee · 19.49% – 28.49% variable APR
See full rates & feesHide rates & fees
- Annual fee
- $0 intro, then $95
- Purchase APR
- 19.49% – 28.49% variable
- Intro purchase APR
- 0% for 12 months, then 19.49% – 28.49% variable
- Balance transfer APR
- 0% for 12 months, then 19.49% – 28.49% variable
- Balance transfer fee
- Either $5 or 3% of the amount of each transfer, whichever is greater.
- Balance transfer window
- Transfers must post within 60 days of account opening to receive the intro rate
- Foreign transaction fee
- 2.70%
- Cash advance APR
- 28.74% variable
- Cash advance fee
- Either $10 or 5% of the amount of each cash advance, whichever is greater.
- Penalty APR
- Up to 29.99%. May apply if you do not pay at least the minimum payment due by the payment due date, or a payment is returned. Once applied it lasts at least six months.
- Late payment fee
- Up to $40
- Returned payment fee
- Up to $40
Terms apply to American Express benefits and offers. Enrollment may be required for select benefits. Visit americanexpress.com to view rates and fees.
Rates and fees reconciled against American Express’s published pricing and terms on . Issuers may change offers, rates and terms at any time without notice; confirm current terms on the issuer’s own page before you apply. American Express rates & terms · American Express card page
American Express® Gold Card American Express
Terms Apply$325 annual fee · 19.49% – 28.49% variable APR
See full rates & feesHide rates & fees
- Annual fee
- $325
- Purchase APR
- 19.49% – 28.49% variable
- Foreign transaction fee
- None
- Cash advance APR
- 28.74% variable
- Cash advance fee
- Either $10 or 5% of the amount of each cash advance, whichever is greater.
- Penalty APR
- Up to 29.99%. May apply if you do not pay at least the minimum payment due by the payment due date, or a payment is returned. Once applied it lasts at least six months.
- Late payment fee
- Up to $40
- Returned payment fee
- Up to $40
- Authorized user fee
- $35 per card
Terms apply to American Express benefits and offers. Enrollment may be required for select benefits. Visit americanexpress.com to view rates and fees.
Rates and fees reconciled against American Express’s published pricing and terms on . Issuers may change offers, rates and terms at any time without notice; confirm current terms on the issuer’s own page before you apply. American Express rates & terms · American Express card page
Which welcome offer is worth more?
| Blue Cash Preferred | Amex Gold | |
|---|---|---|
| The offer | $300 after you spend $3,000 on purchases in the first 6 months from account opening, paid as Reward Dollars, redeemable as a statement credit or at Amazon.com checkout. The issuer writes the offer as a ceiling and states that welcome offers vary and that you may not be eligible for one† | 100,000 points after you spend $8,000 on purchases in the first 6 months from account opening, the ceiling of an offer American Express varies by applicant — the issuer states welcome offers vary and that you may not be eligible for one at all† |
| Worth, at our valuation | $300 | $1,800 |
| Spending required, per month | $500 for 6 mo | $1,333 for 6 mo |
| First-year value | $348 | $1,713 |
On first-year value — offer plus the credits we count, minus the year-one fee — the Amex Gold is ahead. That is the right column for a single-year decision and the wrong one for deciding what to keep, which is what the net-cost section below is for.
The Blue Cash Preferred offer is a statement credit, so its value is unambiguous — there is no valuation to argue about and no redemption skill required. The Gold offer is points, worth more at our published valuation but only if you transfer them.
Both use a six-month window. The Blue Cash Preferred threshold is much lower, which makes it one of the easiest offers in our set to earn without changing anything.
Which card earns faster on real spending?
A multiplier is only half an earn rate. The other half is what the currency is worth, so both columns below convert each rate into cents back per dollar at our published valuations — which is the only basis on which two different currencies can be compared at all.
Blue Cash Preferred
- 6%US supermarkets6.0¢ back per dollar
- 6%Select US streaming subscriptions6.0¢ back per dollar
- 3%US gas stations3.0¢ back per dollar
- 3%Transit — trains, taxis, rideshare, ferries, tolls, parking, buses and subways3.0¢ back per dollar
Amex Gold
- 5×Prepaid hotels booked through American Express Travel9.0¢ back per dollar
- 4×Restaurants worldwide, including takeout and delivery in the US7.2¢ back per dollar
- 4×US supermarkets7.2¢ back per dollar
- 3×Flights booked directly with airlines or through American Express Travel5.4¢ back per dollar
At the supermarket, Blue Cash Preferred wins outright — no card in America pays more, and the margin is large. At restaurants, the Gold wins by a similar margin.
The tie-breaker is what a unit of reward is worth. Cash back is worth a cent; Membership Rewards points are worth substantially more at our published valuation when transferred. Multiply each card’s rate by that value before concluding which earns more.
Both exclude warehouse clubs and superstores from the supermarket category, and both cap the elevated rate annually. Run your own grocery total against both caps.
Whose perks survive contact with reality?
Issuers publish a benefits total that assumes you claim every credit, in the right channel, in the right month. We discount each one for how hard it is to claim and publish the discount in each card’s full review. The totals below are what survives that discounting.
| Blue Cash Preferred | Amex Gold | |
|---|---|---|
| Credits at face value | $120 | $424 |
| What we actually count | $48 | $238 |
| Benefits with no dollar value assigned | 6 | 4 |
Neither card’s credits should influence the decision. Blue Cash Preferred offers an entertainment-bundle credit and a meal-kit credit, both requiring active subscriptions to specific services; the Gold offers four monthly credits tied to specific merchants.
Our model discounts every one of them heavily. The Gold’s dining and rideshare credits are the two most people do recover, because they attach to spending that already happens.
Blue Cash Preferred’s purchase, return and extended-warranty protections are quietly useful and cost nothing to hold.
Which points are worth more when you redeem?
This is the real difference. Blue Cash Preferred pays a statement credit — no transfers, no valuation, no way to redeem badly, and no way to do better than face value.
The Gold earns Membership Rewards, which reaches more programs than any other US currency and runs frequent transfer bonuses. Redeemed by transferring, its rewards are worth a multiple of their cash value; redeemed for a statement credit, they are worth less than Blue Cash Preferred’s.
Which means the honest question is not "which earns more" but "will you actually transfer?" If the answer is no, take the cash.
Which card actually costs less to keep?
Annual fee minus the credits a realistic person claims. It is the number that decides what stays in your wallet after the welcome offer is spent, and it is the column almost no comparison publishes — because it makes premium cards look worse than an issuer’s own benefits arithmetic does. A negative figure means the card pays you to hold it.
| Blue Cash Preferred | Amex Gold | |
|---|---|---|
| Annual fee | $0 intro, then $95 | $325 |
| Credits we count | −$48 | −$238 |
| Net annual cost | $47 | $87 |
On our discounting the Blue Cash Preferred is the cheaper card to keep, which is not always the one with the smaller fee — a large fee returned in credits you cannot fail to claim beats a small fee returned in credits you can.
The Blue Cash Preferred waives its fee in the first year, so year two is where its arithmetic gets tested. The Gold charges from day one.
Neither card’s credits meaningfully offset the fee in our model, so both should be justified by earning alone. For a grocery-heavy household the Blue Cash Preferred clears that bar easily; the Gold needs restaurant spending as well.
Which is easier to get approved for?
Being declined costs a hard inquiry and returns nothing, and in almost every case the cause is an unpublished issuer rule rather than a credit score. Both sets are below in full.
Both are Amex, so both fall under the same approval velocity — roughly one card every five days, two every 90 — and the five-credit-card limit.
The once-per-lifetime bonus rule applies per product, so holding one does not disqualify you from the other’s welcome offer.
Blue Cash Preferred
Credit profile expected: Good to Excellent (690+)
- American Express decides the welcome offer, the introductory APR and the introductory plan fee together. Its own terms say you may not be eligible for any of the three if you have or have had this card, the Morgan Stanley Blue Cash Preferred American Express Card, or previous versions of either.
- Eligibility also turns on your history with balance transfers, your history as an American Express card member, and how many cards you have opened and closed.
- The introductory balance-transfer rate only applies to transfers requested within 60 days of account opening.
- Amex generally approves no more than one new credit card every five days and two every 90 days.
- Most customers are limited to holding five Amex credit cards at one time.
- If you are not eligible for the offers, American Express tells you before it processes the application so you can withdraw it.
Amex Gold
Credit profile expected: Good to Excellent (690+)
- American Express applies a once-per-lifetime welcome offer rule. Its own terms say you may not be eligible if you have or have had this card, the Premier Rewards Gold Card, the Platinum Card, the Platinum Card from American Express Exclusively for Charles Schwab, the Platinum Card from American Express Exclusively for Morgan Stanley, or previous versions of any of them.
- Eligibility for a welcome offer also turns on your history with balance transfers, your history as an American Express card member, and how many cards you have opened and closed.
- Amex generally approves no more than one new credit card every five days and two every 90 days.
- Most customers are limited to holding five Amex credit cards at one time; charge cards are counted separately.
- American Express tells you your exact welcome offer after you apply and before you accept the card, so the offer you are shown may differ from the public one.
So which should you pick?
Read both columns and stop at the first line that describes you. If lines appear on both sides, the tiebreaker is the net annual cost above — a card you keep for five years is worth more than a bonus you earn once.
Pick the Blue Cash Preferred if
- Groceries are the largest discretionary line in your budget and you shop at ordinary supermarkets.
- You want a rebate rather than a currency to manage.
- You want the lowest possible fee, with the first year waived.
- You will not transfer points to an airline program and know it.
Pick the Amex Gold if
- You eat out several times a month as well as cooking at home.
- You will transfer points rather than take a statement credit.
- You want the deepest transfer bench in the US market.
- You already hold or plan to hold another Membership Rewards card.
The bottom line
Blue Cash Preferred for a family that cooks; Amex Gold for a household that cooks and eats out and will do the work to transfer — the deciding question is whether you will ever transfer at all.
Both cards in full, with their current terms attached. The full reviews carry the per-credit discounting, the transfer partner tables and the application rules in detail: our Blue Cash Preferred review and our Amex Gold review.
Blue Cash Preferred® Card from American Express
American Express · American Express
- Welcome bonus
- $300 after you spend $3,000 on purchases in the first 6 months from account opening, paid as Reward Dollars, redeemable as a statement credit or at Amazon.com checkout. The issuer writes the offer as a ceiling and states that welcome offers vary and that you may not be eligible for one
- Bonus value
- $300
- Annual fee
- $0 intro, then $95
- Top earn rates
- 6×US supermarkets
- 6×Select US streaming subscriptions
- 3×US gas stations
We are not compensated for this card. It is here because it earned its place.
Read our full Blue Cash Preferred reviewTerms Apply$0 intro, then $95 annual fee · 19.49% – 28.49% variable APR
See full rates & feesHide rates & fees
- Annual fee
- $0 intro, then $95
- Purchase APR
- 19.49% – 28.49% variable
- Intro purchase APR
- 0% for 12 months, then 19.49% – 28.49% variable
- Balance transfer APR
- 0% for 12 months, then 19.49% – 28.49% variable
- Balance transfer fee
- Either $5 or 3% of the amount of each transfer, whichever is greater.
- Balance transfer window
- Transfers must post within 60 days of account opening to receive the intro rate
- Foreign transaction fee
- 2.70%
- Cash advance APR
- 28.74% variable
- Cash advance fee
- Either $10 or 5% of the amount of each cash advance, whichever is greater.
- Penalty APR
- Up to 29.99%. May apply if you do not pay at least the minimum payment due by the payment due date, or a payment is returned. Once applied it lasts at least six months.
- Late payment fee
- Up to $40
- Returned payment fee
- Up to $40
Terms apply to American Express benefits and offers. Enrollment may be required for select benefits. Visit americanexpress.com to view rates and fees.
Rates and fees reconciled against American Express’s published pricing and terms on . Issuers may change offers, rates and terms at any time without notice; confirm current terms on the issuer’s own page before you apply. American Express rates & terms · American Express card page
- Welcome bonus
- 100,000 points after you spend $8,000 on purchases in the first 6 months from account opening, the ceiling of an offer American Express varies by applicant — the issuer states welcome offers vary and that you may not be eligible for one at all
- Bonus value on this card
- $1,000 – $1,760 — 100,000 points, Amex Travel flights at 1.0¢ if you never transfer, Aeroméxico Club Premier at 1.76¢ if you do. How we value points
- Annual fee
- $325
- Top earn rates
- 5×Prepaid hotels booked through American Express Travel
- 4×Restaurants worldwide, including takeout and delivery in the US
- 4×US supermarkets
We are not compensated for this card. It is here because it earned its place.
Read our full Amex Gold reviewTerms Apply$325 annual fee · 19.49% – 28.49% variable APR
See full rates & feesHide rates & fees
- Annual fee
- $325
- Purchase APR
- 19.49% – 28.49% variable
- Foreign transaction fee
- None
- Cash advance APR
- 28.74% variable
- Cash advance fee
- Either $10 or 5% of the amount of each cash advance, whichever is greater.
- Penalty APR
- Up to 29.99%. May apply if you do not pay at least the minimum payment due by the payment due date, or a payment is returned. Once applied it lasts at least six months.
- Late payment fee
- Up to $40
- Returned payment fee
- Up to $40
- Authorized user fee
- $35 per card
Terms apply to American Express benefits and offers. Enrollment may be required for select benefits. Visit americanexpress.com to view rates and fees.
Rates and fees reconciled against American Express’s published pricing and terms on . Issuers may change offers, rates and terms at any time without notice; confirm current terms on the issuer’s own page before you apply. American Express rates & terms · American Express card page
Frequently asked questions
Which card is better for groceries?
The Blue Cash Preferred pays the higher supermarket rate — the highest available on any US card — but it pays cash back at face value. The Gold pays less at supermarkets and earns points our model values well above a cent when transferred. Multiply each card’s rate by the value of what it pays in, apply both annual caps, and check that your supermarket actually codes as one: warehouse clubs and superstores are excluded on both cards.
Can I have both Amex cards?
Yes. Amex’s once-per-lifetime bonus rule applies per product rather than per family, so holding one does not disqualify you from the other’s welcome offer. The practical limits are approval velocity — about one card every five days and two every 90 — and a cap of roughly five credit cards per customer. Holding both is coherent if your grocery and restaurant spending are both large.